
So in that spirit, and after deep consideration of all the facts, I will say all those who support the continued use of the new suits such as the LZR Racer are categorically, and without a shred of doubt, completely and utterly wrong. Really - absolutely dead wrong.
Just look at both sides’ arguments and you'll see the truth of the matter.
The biggest argument of the new swimsuit aficionados (the “Technophiles”) are that the suits merely represent the next step of naturally occurring technical advances going on for nearly a hundred years, several having just as a dramatic impact on swimming times then as the present suits are making now. They're absolutely wrong, but at least the error comes from the mistaken belief mere observation conveys understanding. Change, being a constant in life, is always with us. So it is comprehending why change has occurred and its implications is what's truly important. In this case swimming’s own technology driven advances to date have come about not because of any direct attempt to make swimmers themselves faster but rather from a focus aimed at eliminating outside influences. Progressing from fine woolen swimsuits to nylon and then to Lycra polymer blends – an effort to bring swimsuits as close as possible to swimming without a suit; from lane ropes and solid pool walls to energy absorbing lane lines and wave free gutters – to eliminate interference from adjacent lanes and walls; deeper pools – to minimize surface turbulence resulting from shallow water; improved lighting and reduced water turbidity – to provide unimpaired vision; improved water temperature control – to eliminate the effects of variable temperature on performance; and goggles – to protect the swimmer’s eyes from the harsh effects of chlorinated water. And why do I know this to be true? Because up to very recently we have not had sufficient grasp of technology¹ to actually make faster swimmers, only the ability to minimize those things about the water which slow us down. But now with the new technosuits we can directly address a swimmer’s individual performance. The paradigm from which the sport has advanced itself has shifted in a major way.
The major objection coming from those against the introduction of new suits’ (the “Purists”) are the shocking drops seen in elite racing’s overall times; creating concerns the suits are more device than suit, otherwise known as ‘tech-doping’, a manipulation of an individual’s true swimming ability. If correct, Purists reason, the suits are illegal under existing FINA rules and consequently should be banned outright. The Technophiles strenuously disagree with this accusation. They counter FINA has already looked into this question and ruled swim suits are not devices. Yet that particular ruling came several years ago and the difference between old and new is profound enough to have people refer to the old style suits derisively (or wistfully depending one's viewpoint) as “fabric” suits. The possibility of being labeled a device is sufficiently threatening to force Speedo and its captive organizations to give out talking points to avoid mentioning performance gains from wearing the suits; the gag order put in place despite Speedo’s advertising continuing to boast a 2% improvement in speed will be seen by its wearers. An elite swimmer under assurance of anonymity said this about the LZR Racer, "I can't say this openly so please do not use my name. We have been under a lot of pressure to always say good things about the suit. We were also told by xxxxx (a national federation) to deny that there was anything very different about this suit compared to another. That's bullshit, of course. It makes us faster and we all know it. Personally, I wear it because it helps me keep up, I feel great in it in the water ...." The debate whether the suit is a device or not is not just a fleeting concern over semantics, or even over performance. Devices could be banned from competition just for the reason they provide unequal benefits, much less artificially boost speed. Seeing the extraordinary steps taken to quell any talk related to the performance boost from wearing the new suits do you think Speedo believes its LZR Racer is not a device? Is there really any doubt?

The Technophiles ultimately, however, disagree with this harsh outlook. They submit competition will eventually bring down costs and therefore minimize any damage. Again this is a false assumption – leading edge high tech competition in small, niche sports markets never see reduced costs. If we are to take our examples from the America’s Cup or Formula One costs often climb in what could best be described as a financial sinkhole of ever better technology. We are seeing the application of a new technology with apparently phenomenal potential. Manufacturers who have never before sold a single swimsuit will able to step in and take away the entire market with one breakthrough innovation, sending the rest who’ve sunk millions into research and development back to their CAD software to start all over again. Product life cycles may only last months at this early stage of development. For the necessary capital investment the market is too small to defer passing along the associated risk premium to the consumer. We’ll have to pay for it all. No less an authority as the sporting goods giant Nike has spoken on this. With no stomach for the coming suit wars after weighing the risks and potential profits of staying in they’re walking away now. Adidas is also said to be considering quitting the sport.

Better, the lie world records promote their sport can be shown by a real world example. A decade ago Major League Baseball subtly encouraged its athletes to use performance enhancing drugs to build up their statistics and thus draw in larger paying crowds. Yet when the fans started to understand how some of their most hallowed records were being broken the backlash was both immediate and severe. Their vocal protests and boycotts caused the Major League’s front office to hastily backtrack and prohibit the use of performance enhancing drugs as well as institute a proper drug enforcement program. Personally I don’t think the average person can make the distinction between someone taking officially acceptable steroids and someone who uses sanctioned swimsuits to swim faster. To them the new technosuits are no different than using a corked bat. Someday there will be a reaction and it won’t be favorable.
I acknowledge the fascination the new suits holds for many. Ever since someone held a shard of razor-sharp flint in his hand we've been obsessed by tools and their power. Even today social status depends in large part on what tools and possessions we control. So one would be a fool to deny the influence technology has on our society and individual lives. Nevertheless technology still has limits and nowhere are these limits better illustrated than in sport. By all means technology should be used to mitigate outside influences, but on the other hand we have to draw the line when it starts to directly affect athletic performance. We may not be able to compare the present with the past but there is no reason to think we cannot take the necessary steps to allow today’s times to be comparable to those one hundred years from now. Neither is there any reason for us to adopt new technologies which will condemn us to meaningless world records. Our sport needs all its heroes past, present, and future. Let’s take the steps to ensure they keep their rightful place in history.
¹ Noting for the record that pharmacology has been known for some time to improve individual performance.
King Aquatics coach Sean Hutchinson discusses the impact the new technosuits have had on competitive swimming and the ways he's adapting to the new reality.